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Sailing brand upgrades with a new LOGO!
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Sailing brand upgrades with a new LOGO!

2025-03-21

In today's ever-changing global market, brand image is not only a symbol of corporate development, but also a bridge of customer trust. As the world's leading manufacturer of thermal paper, thermal labels and label sticker paper A4, Sailing has been committed to providing high-quality products and customized services. Today, we have officially ushered in the renewal and upgrade of the brand LOGO! This change is not only a visual adjustment, but also an important milestone for the Sailing brand to reach new heights.

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Refreshed LOGO, renewed brand vitality

Since its establishment, Sailing has continuously expanded the global market and optimized the product structure with 20 years of manufacturing experience, and has won the recognition of global customers with its efficient and stable supply chain. However, every brand has its own unique visual logo, which not only represents the company's history and philosophy, but also reflects the company's vision and pursuit for the future. Sailing Paper, as a well-known company in the thermal paper industry, also has a unique and meaningful brand logo. At the same time, with the continuous expansion of brand influence, our LOGO has also ushered in a new upgrade, aiming to better interpret Sailing's brand value and market positioning.

Early brand LOGO

The early LOGO of Sailingpaper used rich and bright colors, gradually changing from dark blue and purple to bright red and yellow, presenting a brand impression of vitality and innovation. The logo uses vivid and smooth green lines, and clearly displays the image of thermal paper rolls, which shows that the company focuses on the field of POS consumables. This design not only clearly reflects the company's main POS-specific thermal paper products, but also highlights the diversity of Qihang Paper's products and services and its high attention to environmental protection, and conveys the brand's core concept of forging ahead and sustainable development.

New brand LOGO

The newly launched LOGO design has made more refined, minimalist and professional adjustments in visual style, keeping up with international trends and retaining classic elements in the brand's history. The new LOGO uses a unified and vibrant orange as the main color, which is both bright and eye-catching, and full of warm and positive meanings. The choice of orange represents the company's enthusiasm, innovation, and firm responsibility and commitment to global customers.

The main graphic of the new LOGO is still an abstract representation of thermal paper rolls, but the expression method is simpler and smoother. The paper roll stretches out naturally, implying the booming business of Sailingpaper, smooth and efficient product quality, and highlighting the characteristics of thermal paper products - smooth printing, precise performance and clear information presentation. At the same time, the English brand name "SAILING PAPER MANUFACTURER" adopts a modern, fashionable and clear and easy-to-read font design, making the brand more international and technological, showing Sailing's leading position in the industry. The simple and smooth lines reflect Sailing's excellence and efficient operation in production technology, implying that we respond quickly to customer needs and provide high-quality products. At the same time, it also emphasizes the company's professional production and manufacturing capabilities and its reliable international image.

The strategic significance of brand LOGO upgrade

From a gorgeous visual style to a more stable and simple design concept, this change vividly reflects the mature mentality and strategic positioning of Sailingpaper after years of market experience. The birth of the new LOGO not only reflects the company's focus on its core business - thermal paper manufacturing, but also symbolizes that Sailingpaper is heading to the global market with a unified and professional brand image, and is committed to further innovation and expansion.

The release of the new LOGO sends a clear signal to global customers, partners and competitors: Sailing Paper will continue to focus on providing industry-leading high-quality thermal paper products and services, continue to innovate, and continue to meet the growing needs and expectations of the market.

In short, the upgrade of the Sailingpaper brand LOGO is not only a visual innovation, but also an important milestone in the company's growth process. It demonstrates that Sailing Paper has always adhered to the original intention of excellent quality, professional service and continuous innovation, and heralds a brighter future for the company.

Sailing's main business: professional thermal paper and label manufacturer

While the LOGO is renewed and upgraded, we always focus on our main business and continuously improve product quality and market competitiveness. Sailing focuses on the production and customization of thermal paper, thermal label paper, A4 adhesive label paper and other products, and is committed to providing high-quality solutions for industries such as retail, logistics, finance, medical care, catering and manufacturing.

1. Thermal paper series

We provide high-quality thermal paper rolls, which are widely used in POS cash register systems, ATM cash machines, receipt printers and other equipment. Product features include:

✅ Clear printing, long-lasting color

✅ Customizable size and brand LOGO printing

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2. Thermal label series

Sailing's thermal labels are suitable for logistics and express delivery, e-commerce warehousing, medical labels, price labels and other scenarios. Our labels:

✅ Long-lasting adhesion, waterproof and scratch-resistant

✅ Support special coating to meet the needs of different environments

✅ Provide a variety of specifications, customizable printing

3. A4 labels and self-adhesive labels

As China's leading A4 label manufacturer, Sailing's A4 labels are widely used in office printing, product packaging, logistics stickers and other fields, supporting:

✅ A variety of materials and viscosity options

✅ Strong glue, removable glue, waterproof materials

✅ Customizable size

sailing-a4-label

Although the Sailingpaper logo has changed, our brand spirit, product quality and service commitment remain unchanged! We are still committed to providing high-quality thermal paper and labels products to ensure that every customer can get the best experience.

In the future, we will continue to optimize our products, improve our services, expand into more markets, and look forward to working hand in hand with global customers to create brilliance together!

Thank you for your trust and support for Sailingpaper! Let us welcome this new brand image together and open up a better future together!